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SPECIAL EDITION TEN TO ONE RUM HITS T&T MARKET

MONDAY, 31 JULY 2023: Port of Spain – Ten to One Rum has introduced one of its coveted Limited Edition “Cask Select” series here in Trinidad & Tobago. The brand, founded by Trinidadian Marc Farrell and co-owned by GRAMMY award winning artist Ciara, is known for its versatile and unique Pan-Caribbean blends.

“At Ten to One, we talk a lot about ‘re-imagining rum’, which for us means challenging consumer expectations and driving product innovation. We aim to bring a new, limited edition blend to market every year, encouraging consumers to explore the unexpected,” explained Farrell.

He continued, “This first release in our ongoing Cask Select series was designed to be a very limited offering, but it was important to me that Ten to One’s special edition products be made available in Trinidad, my home country. Since we’ve sold out in North America, Trinidad is now the only place in the world where you can buy cases of Ten to One’s Oloroso Sherry Cask Finish.”

The Ten To One Oloroso Sherry Cask Finish is a unique take on Ten To One's award-winning Dark Rum, a blend of Caribbean Rums from Trinidad and Tobago, Barbados, Jamaica, and the Dominican Republic, that receives a finish in Oloroso Sherry casks, bringing an aromatic hint of sherry to the aged dark rum. It can be enjoyed on the rocks, or mixed in a range of cocktails.

“From the outset, we’ve taken a great deal of pride in bringing new innovation and excitement to the rum category, and the Oloroso Sherry Cask finish quickly emerged as a favourite amongst Ten To One customers and collectors alike, with those sweeter Sherry notes playing delightfully alongside the nuance of Ten To One’s aged rum blend,” shared Farrell.

 

Ten To One Oloroso Sherry Cask Finish Caribbean Dark Rum is distributed in Trinidad and Tobago by the Brydens Group.

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About Ten to One Rum

Launched in New York by Trinidadian Marc-Kwesi Farrell in 2019, Ten To One is a range of ultra-premium Caribbean rums designed to challenge expectations and change the way people taste, experience, and talk about rum. In 2021, Grammy award winning musician and entrepreneur, Ciara, joined as an investor, co-owner and director for the brand.

Ten To One endeavours to build a brand that is “elevated but not exclusive,” grounded in authentic elements of Caribbean culture and heritage. The brand also stands out by being 100% rum with no additives of any kind – no added sugar, colouring, or flavouring.

The current portfolio blends rums from all over the Caribbean, including Jamaica, Trinidad & Tobago, the Dominican Republic and Barbados, and currently includes several expressions: an extra proof white rum named Best White Rum by the 2023 San Francisco World Spirits

Competition, an aged dark rum, an Oloroso Sherry Cask Finish rum, and a number of soldout, special edition bottles.

Sandra Welch-Farrell