CADBURY’S WINNER GIVES TO VOICE OF LUPUS FOUNDATION

(L-R) Simone Seedansingh, Cadbury’s Promotion Winner, with Cherysse Alexander, AS Bryden & Sons Ltd, Group Product Manager for Food & Grocery Division.

Monday 6 May 2024, Port of Spain – Cadbury, known worldwide for quality chocolate, consistently seeks innovative ways to show appreciation and improve the lives of its loyal consumers. In the latter part of 2023, in collaboration with their trusted local distribution partner, A.S. Bryden &  Sons (Trinidad) Limited, the brand launched its “Give and Get Promo” offering one lucky participant the chance to win TT$20,000 for themselves and TT$20,000 for a charitable cause of their choice.

Among numerous entries, Simone Seedansingh emerged as the fortunate winner. For

Simone, selecting the Voice of Lupus Foundation as her chosen charity held special

significance, stemming from a personal connection and admiration for their impactful

initiatives.

(L-R) Shachia Strachan – Youth Ambassador for The Voice of Lupus Foundation, Dana Hinds Allain – Ambassador for The Voice of Lupus Foundation, Simone Seedansingh – Cadbury’s Promotion Winner, and Cherysse Alexander – AS Bryden & Sons Ltd, Group Product Manager for Food & Grocery Division.  

Established in 2012, the Foundation is dedicated to educating and supporting those

affected by Lupus. The timing of this selection is opportune, coinciding with May being

Lupus Awareness Month, dedicated to raising awareness about this autoimmune disease.

Expressing profound gratitude for the donation, Youth Ambassador, Shachia Strachan

indicated, “Every action taken by The Voice of Lupus Foundation contributes to a greater sense of community and solidarity”. The Foundation strives to provide educational resources, access to support networks and guidance from experienced mentors in an effort to raise awareness with the ultimate goal of providing a better future for those affected by Lupus.

(L-R) Simone Seedansingh, Cadbury’s Promotion Winner, with Cherysse Alexander, AS Bryden & Sons Ltd, Group Product Manager for Food & Grocery Division.

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About The Brydens Group

With a century of history behind its name, the Brydens Group has established itself as Trinidad & Tobago’s distributor of choice for internationally coveted brands. Acquired in June 2022 by the Seprod Group of Jamaica, the Brydens Group is part of an unmatched regional giant comprising a unique portfolio of interests with limitless growth potential.

The Brydens Group Subsidiaries include:

●      A.S. Bryden & Sons (Trinidad) Limited – distributor of internationally renowned brands in the following categories (i) Premium Beverages, (ii) Food & Grocery (iii) Hardware & Housewares

●      Bryden pi – a regional distributor of food, pharmaceutical, and health care items

●      F.T. Farfan – a supplier of high-quality brands in Agriculture, Automotive, Construction, Manufacturing, Mining & Quarrying, and Marine Industries

●      Franco Trading & Distribution Limited – a light manufacturing and co-packing entity

●      Micon Marketing – a distributor of food & grocery, bakery, and house care products.