LEVEL UP MOM FOR MOTHER’S DAY

Grammy award-winning Ciara and Ten to One Rum. 

MONDAY, 06 MAY 2024, PORT OF SPAIN – What does Mom really want for Mother’s Day? Not a vacuum cleaner! Research shows that the best gift for mothers is rest and self-care – that elusive and much-coveted ‘me-time’. Happily, this Mother’s Day there’s less home care and more self-care on offer, with brands like Ten to One Rum positioning options for a truly premium Mother’s Day experience.

At Ten to One Rum, co-owned by Grammy award-winning artist Ciara and Trinidadian Marc Farrell, this year’s Mother’s Day message is that “every mother deserves a relaxing day with a quality spirit” – but there’s more behind this message than you might think. This isn’t about a night out with a sugary cocktail, it’s about selecting a premium beverage that refuses to compromise on quality. When your leisure time is limited, only the best should be served.

“From my first sip of Ten to One Rum, I was transported!” enthused Ciara, who joined the Ten to One brand in 2021. Ten to One’s dedication to pure, clean ingredients – 100% rum with no added sugar, colouring, or flavouring – is one of the award-winning spirit’s signature markers.  “We’re the most awarded rum for a reason,” says Ciara.

The proud mother of four, Ciara often lets her fans in on her motherhood journey and recently took to social media to share updates on multitasking after having her fourth baby. On April 13, she posted a photo on Instagram of her in the gym with the caption “trying to lose 70 lbs post baby, prepare for a show and tour while breastfeeding, and running my businesses. Shout out to all my mammas out there gettin' in, I see you!”

Ten to One followers can see more of Ciara on the brand’s socials, where she was most recently featured promoting Ten to One Rum as the premium choice for Moms, who deserve only the best that the spirits world has to offer. 

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About Ten to One Rum

Launched in New York by Trinidadian Marc-Kwesi Farrell in 2019, Ten To One is a range of ultra-premium Caribbean rums designed to challenge expectations and change the way people taste, experience, and talk about rum. In 2021, Grammy award-winning musician and entrepreneur, Ciara, joined as an investor, co-owner and director for the brand.

Ten To One endeavours to build a brand that is “elevated but not exclusive,” grounded in authentic elements of Caribbean culture and heritage. The brand also stands out by being 100% rum with no additives of any kind – no added sugar, colouring, or flavouring.

The current portfolio blends rums from all over the Caribbean, including Jamaica, Trinidad & Tobago, the Dominican Republic and Barbados, and currently includes several expressions: an extra proof white rum named Best White Rum by the 2023 San Francisco World Spirits

Competition, an aged dark rum, an Oloroso Sherry Cask Finish rum, and a number of soldout, special edition bottles.