OUR STORY • EST. 1992

Three Decades of Shaping Reputation & Driving Influence

Founded in 1992, SWF&CO was built on the belief that public relations should go beyond storytelling, it should shape reputation, guide strategy, and safeguard trust. From day one, we focused on vital but often-overlooked areas like image management, crisis communications, and corporate messaging.

As a Preferred Agency of the global Porter Novelli network, we combine world-class expertise with deep regional insight. In 2022, we proudly marked 30 years of service, a milestone that reflects both our longevity and the confidence clients place in us.

What sets us apart is our team; creative, strategic, and results-driven professionals who deliver impact across industries. Our portfolio includes multinationals, leading airlines, development agencies, and blue-chip companies in energy, finance, and consumer goods. Every partnership is guided by the same promise: sound strategy, compelling creativity, measurable results.

30+ Years

Marking three decades of proven public relations leadership in the Caribbean.

Porter Novelli

Preferred Agency combining world-class global expertise with deep regional insight.

Blue-Chip Roster

Trusted boardroom counsel for multinationals in energy, finance, airlines & industry.

EXECUTIVE LEADERSHIP

Sandra Welch-Farrell

Founder & Chief Executive Officer

Sandra Welch-Farrell is the Founder and Chief Executive Officer of SWF&CO. She has overseen the company’s rapid growth and expansion to become one of the most highly regarded and best known Public Relations firms in the region.

Mrs. Welch-Farrell has provided counsel to global brands, including members of the Fortune 100. Her work spans global interests, high-profile individuals, international businesses, government agencies, and academic institutions, both on extremely sensitive issues and crisis situations.

Fortune 100 Advisor

Crisis Communications

Reputation Governance

Strategic Advocacy