our STORY

Founded in 1992, SWF&CO was built on the belief that public relations should go beyond storytelling, it should shape reputation, guide strategy, and safeguard trust. From day one, we focused on vital but often-overlooked areas like image management, crisis communications, and corporate messaging.

As a Preferred Agency of the global Porter Novelli network, we combine world-class expertise with deep regional insight. In 2022, we proudly marked 30 years of service, a milestone that reflects both our longevity and the confidence clients place in us.

What sets us apart is our team; creative, strategic, and results-driven professionals who deliver impact across industries. Our portfolio includes multinationals, leading airlines, development agencies, and blue-chip companies in energy, finance, and consumer goods. Every partnership is guided by the same promise: sound strategy, compelling creativity, measurable results.

Regional Insight, GLOBAL REACH

SWF&CO operates across a global footprint, with clients in 20+ locations including the Caribbean, Central America, London, New York, Rome, Shanghai, Tokyo, Toronto, and Washington.

SWF&CO provides a full range of Public Relations Services in Antigua, The Bahamas, Barbados, Curacao, Grenada, Guyana, Jamaica, St. Croix, St. Lucia, and St. Thomas.

Sandra Welch-Farrell

Founder/Chief Executive Officer

Sandra Welch-Farrell is the Founder and Chief Executive Officer of SWF&CO. She has overseen the company’s rapid growth and expansion to become one of the most highly regarded and best known Public Relations firms in the region.

Mrs. Welch-Farrell has provided counsel to global brands,  including members of the Fortune 100. Her work spans global interests, high-profile individuals, international businesses, government agencies, and academic institutions, both on extremely sensitive issues and crisis situations.